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Improving the chances of getting your site approved

Every directory has their own set of guidelines that they follow when approving sites. Summarized below is a general set of guidelines that most directory editors would follow when deciding on whether to approve a site into their directory. Ensuring that you follow these guidelines when submitting your site will give you a better chance of getting approved.

These guidelines have been broken down into the 7 aspects that most editors would look into with regards to your submission:


  • Title
  • Description
  • Keywords
  • Category
  • Url / Domain
  • Email
  • Site Content

Title of your Site


Each directory has its own criteria where titles are concerned.

Some directories do not allow the usage of keywords in the title and only allow for the company or website name. In such instances, you should only use the official name of your site without any keywords, e.g. for our site, our official company title would be – note that there are no keywords included.


There are many directories, though, that accept titles with keywords to describe the site. In such cases as well, there are a few points you should keep in mind when writing your titles:

  • The title should be relevant to the purpose of the site and aptly describe (in a few words) what the site is about.

  • The title should be meaningful and not just contain a list of keywords.
  • The title should not be too promotional and read like an ad text, instead it should be as objective as possible.

  • The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).

  • Avoid the use of an exclamation mark ‘!’ in the title.
  • Avoid repetition of keywords.
  • Avoid words like ‘best’, ’leader’, ’cheapest’, ’greatest’ or any other exaggerated adjective.